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Understanding ad frequency in OOH

Posted on April 22, 2019April 22, 2019

Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences and boost sales in the long term. Writing for WARC, Jennie Roper, head of insight at Kinetic UK, and Dr Alistair Goode, a cognitive scientist at Gorilla in the […]

Click here to view original web page at www.warc.com

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